Chuyển đến nội dung chính

Quatdasinchatluong.com

Tìm kiếm Blog này

https://ift.tt/E9ZAItB Local SEO Success: Human Power in a Year of Change

vào tháng 1 04, 2023

Nhận đường liên kết
Facebook
X
Pinterest
Email
Ứng dụng khác

2023 Local SEO Success: Human Power in a Year of Change https://moz.com/blog/2023-local-seo-success

Nhận đường liên kết
Facebook
X
Pinterest
Email
Ứng dụng khác

Nhận xét

Đăng nhận xét

Bài đăng phổ biến

https://ift.tt/l1qcjV7 to Identify and Refresh Outdated Content

https://ift.tt/DRATMO7 When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It's actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why updating old content is so important: 1. User experience The most obvious reason is that you want each of your site pages to be an effective entry landing page: Outdated content and broken links will likely result in bounces. These are lost leads and clients. 2. Search engine optimization When it comes to SEO, content updates offer quite a few advantages: Mai...

https://ift.tt/3628YoQ to Optimize for Your Own Branded Search

https://ift.tt/2TjgCsi Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Let’s start from the beginning. What is branded search? A branded (also referred to as brand-driven) search query is one that contains your brand or product name. Branded search includes search queries that include personal, brand-driven words, like your CEO or writers’ names. Why should your branded search be your marketing priority? There seems to be an obvious answer to this question. After all, great SEO starts with your brand , so branded SEO research should be any company’s priority. Yet, it’s quite unbelievable how many brands completely ignore search queries. Branded search is crucial for several important reasons: Brand-driven...

https://ift.tt/TPivpCf Can You Go to Learn Local SEO?

https://ift.tt/G2sb3KY Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep this buffet fresh and hot while keeping you enthusiastic about your work. Here’s the view from my side of the table of what’s happened culturally over the past two decades in the industry: we started out from a real place – marketing quite actual local businesses – and have come to prize their qualities of realness more with each passing year as we’ve learned to prioritize owner expertis...

Được tạo bởi Blogger